Decades later I still remember many happy Saturday mornings at Forest Hill Odeon cinema, South London. Now as a parent I’d jump at the opportunity to leave my child for a couple of hours in a Saturday morning cinema whilst I get some thinking time in a local coffee shop. I’d feel extra content if I knew that the films were vaguely educational.
At independent schools we are always looking for ways to encourage new families onto our grounds to taste a little of what you have to offer. Continue Reading
The marketing consultant has reported. You’ve got a clear(ish) picture of the families you wish to attract. The segmentation says the school is best for this type of child (which implies not that sort).
In your communication do you have the confidence to say:
“You know, our school probably won’t be a good fit for you if…(you are like that).” Continue Reading
It was Super Bowl on Sunday night. I didn’t watch it.
For me the most exciting thing about Super Bowl is the discussion about the TV adverts. Apparently it costs $4 million to air a 30 second TV advert during Super Bowl (plus of course the cost of creating the ad). The reasonably well audited “reach” of these Super Bowl ads is 110 million.
These ads are the triumph of audited reach over proven effectiveness. Continue Reading
The two men above are the same chap. On the left he is shall we say “rather unkempt” whereas on the right he has “scrubbed up”.
The chap on the left might well be unlucky in love, nobody wants to date him. So his response could be to play the numbers game and “blame” the parts of the market that he is in contact with. He might decide to go to more nightclubs, join more internet dating sites – generally do “more marketing”. Continue Reading