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Sometimes advertising is appropriate, not for all schools in all circumstances, but sometimes. Seeing an advert for a school can have a least two effects upon the viewer a desired effect and a very undesirable effect. This article looks at how to avoid the undesired effect.
In the digital age of tweets, emails and Facebook instant messages who has the time for stamps, stationery and “manual” spell checking, not to mention multiple screwed up attempts consigned to the wastepaper basket.
And that is the very point.
I am a keen user of Coursera and I recently noticed this new course from Hank Lucas of The University of Maryland entitled “Surviving Disruptive Technologies”. It looks to me to be really relevant to independent school heads, governors and marketing directors on a number of levels.
There are a multitude of pressures facing UK independent schools and each school faces subtly different pressures. But it is also useful sometimes to simplify the situation and to visualise some of the key trends, influences & pressures on the sector.