I decided a little while ago (OK let’s call it a New Year Resolution) to read more – maybe polish off a book a week. This week’s offering is “Marketing Genius” by Peter Fisk which seeks to take the marketing discussion to a new level and to challenge some marketing traditions and established [...]
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Over the last few years I have witnessed the almost exponential growth of “social media strategy consultants” and their highly elaborated advice to businesses about how they should engage with social media tools such as Twitter, Facebook, YouTube, LinkedIn and many many more. I have to admit to a certain degree of scepticism which starts [...]
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It’s January and it is the time of New Year resolutions – OK actually it is already 6th January and if you are anything like the average then the resolutions you made on 1st January are probably already ancient history! But it’s close enough to the beginning of the year to start again and here [...]
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Another great potential business model innovation from Amazon.
If you have an iPhone have you seen the app “Price Check by Amazon“? Whilst browsing physical bookstores (or indeed any store selling anything that Amazon also sells, which is pretty well most things these days) and you spot something that you might be interested [...]
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If you are planning a new business, thinking about a new product or service launch, or just plain interested in innovation then please look at these slides. I am a firm advocate of the design thinking around business model redesign and the customer development process
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So last week I explored how asking customers what they might pay (with their hypothetical pounds) for your product / service was unlikely to yield much of value, and how “decoy pricing” can be useful (advertising a product / service alongside your others that very few people actually buy but which can aid your customers [...]
Continue Reading →Every business struggles with pricing decisions. Last night I watched Channel 5′s (UK) “The Hotel Inspector” and the central point of that episode was that the hoteliers weren’t charging enough for their premium service and were soon to go under. A major element of the turnaround was to….raise the price.
Ask your Customers?
I am [...]
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I love reading The Harvard Business Review and now that I have a Kindle it arrives automatically and is very easy to read wherever I am.
This month I was amused to read a piece entitled:
How Earlobes Can Signify Leadership Potential
by Carl Senior, Robin Martin, Michael West and Rowena [...]
Everyone needs some form of contact management system and as those contacts increase and you find that you want to keep track of your interactions with clients, remind yourself when to give then another call and track how much they have (and might) spend with you then a Customer Relationship Management or CRM system becomes [...]
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I popped into the Leicester Business Event briefly last week and wandered around most of the company / organisation displays.
At the “Better Business for All” stand I was engaged in conversation by a very helpful lady who explained that “Better Business for All” is a pilot scheme that has been catalysed by the [...]
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